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Job Description
Department:PR & Marketing Department
Reports to: Director- PR & Marketing Department
Scope and Purpose:
The Social Media Coordinator is responsible for developing and executing strategies to enhance the university’s online presence. This role involves creating, curating, and managing social media content to engage with students, alumni, prospective students, and other key audiences, promoting the university's programs, events, and services.
Essentials Duties and Responsibilities (include but not limited to):
- Content Strategy and Planning: Develop a social media content calendar aligned with the university’s academic year, campaigns, and events.
- Content Creation: Design and produce engaging content (posts, graphics, short videos, stories, etc.) tailored to each platform (e.g., Instagram, Twitter, Facebook, LinkedIn, TikTok).
- Community Management: Monitor and respond to messages, comments, and tags in a timely and professional manner to foster a positive online community.
- Analytics and Reporting: Track and analyze social media performance, using insights to adjust strategies for maximum engagement and reach.
- Campaign Collaboration: Coordinate with other departments and external partners to support university initiatives, including marketing campaigns and events.
- Trend Awareness: Stay up-to-date with social media trends, tools, and best practices to ensure the university remains competitive and relevant on digital platforms.
- Brand Consistency: Ensure all social media content aligns with the university’s brand voice, tone, and visual identity.
- Event Coverage: Document and promote university events through live posts, stories, and real-time updates on social media channels.
Qualifications
Education:
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Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
Years of Experience:
- 3-5 years of experience in social media management or digital marketing, preferably in an educational or nonprofit setting.
Skills:
- Content Creation Skills: Proficiency in graphic design and video editing software (e.g., Adobe Creative Suite, Canva, etc.) to produce visually compelling content.
- Analytical Skills: Ability to use social media analytics tools (e.g., Google Analytics, Facebook Insights) to track engagement and adjust strategies accordingly.
- Strong Communication: Excellent written and spoken English and Arabic to create compelling, accessible content for diverse audiences.
- Attention to Detail: Ensures all content meets quality standards, adheres to university guidelines, and supports brand consistency.
- Adaptability and Flexibility: Willingness to work outside standard hours as needed for event coverage or special campaigns.
- Trend Awareness: Familiar with current and emerging social media trends to keep the university’s digital presence innovative and engaging.
Job Details
Preferred Candidate
About This Company
Careers at American University of Kuwait
The American University of Kuwait (AUK) is an independent, private, equal opportunity, and coeducational liberal arts institution of higher education. The educational, cultural, and administrative structure, methods and standards of AUK are based on the American model of higher learning. The language of instruction is English.
Established by Amiri Decree 139 in 2003, AUK received its Institutional Accreditation from the Private Universities Council (PUC) – Ministry of Higher Education in the State of Kuwait, as of February 1, 2006.
AUK offers students a quality education based on an American college model. The faculty, administration, and staff work hard to create a caring environment where every aspect of the student’s development gets attention and support. The course of study is designed to prepare students for the contemporary world where critical thinking, communication skills, and life-long learning have become imperative. The Liberal Arts education system aims not only to guide the students to fulfill their educational goals, but to also instill effective critical thinking skills that they can apply in their future careers in the fields of their choice.
The AUK faculty is comprised of a highly qualified group of international academics experienced in the American style of higher education. There are over 123 faculty members at AUK, 92 percent of whom have earned PhDs or terminal degrees. With most class sizes ranging from 17 to 24 students, developing bonds between students and professors is easy.
During their academic career at AUK, our students will be trained to improve their academic skills, time management skills, and learn stress reduction techniques. Our students will also find opportunities to gain professional experiences through our student employment program and internships, develop their creative talents and maintain their personal health and fitness through our extracurricular activities, and learn to become involved members of the community.