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Job Description
Department: PR&Marketing
Reports to: President
Scope and Purpose
The American University of Kuwait (AUK) invites applications for the position of Director of Public Relations and Marketing.
The Director serves as the university’s chief communications strategist and brand steward, responsible for advancing AUK’s visibility, reputation, and engagement across all audiences: internal, local, and international. Working closely with the President and senior leadership, the Director will lead the development and execution of integrated communication, marketing, and public relations strategies that reflect AUK’s liberal arts mission and commitment to academic excellence.
Essential Duties and Responsibilities
- Develop, implement, and evaluate the university’s overall marketing and communications strategy in alignment with institutional goals.
- Oversee media relations, public information, publications, digital presence, social media, and advertising.
- Provide creative and strategic direction for student recruitment campaigns and institutional initiatives.
- Manage brand identity and ensure consistency of tone, message, and visual presentation across all platforms.
- Strengthen community engagement and cultivate relationships with key stakeholders, including media, corporate partners, and alumni.
- Supervise and mentor the PR & Marketing team, fostering a collaborative, professional, and results-oriented environment.
- Advise the President and senior leadership on public positioning and reputation management.
Qualifications
Qualifications
- Bachelor’s degree in communications, marketing, public relations, or a related field
(Master’s preferred).
Experience
- Minimum of 5 years of progressively responsible experience in marketing, communications, or public relations, preferably within higher education or a mission-driven organization.
Skills
- Demonstrated ability to design and lead effective campaigns that reach diverse audiences.
- Strong leadership, management, and interpersonal skills.
- Excellent written and verbal communication abilities in English and Arabic.
- Strategic thinker with proven experience in brand management and digital media.
Job Details
Job Title
Director-PR&Marketing
Job Country
Kuwait
Job City
Hawali
Job Role
Administration
Employment Status
Full time
Employment Type
Full-time staff
Preferred Candidate
Career Level
Mid Career
Residence Location
Kuwait
Careers at American University of Kuwait
The American University of Kuwait (AUK) is an independent, private, equal opportunity, and coeducational liberal arts institution of higher education. The educational, cultural, and administrative structure, methods and standards of AUK are based on the American model of higher learning. The language of instruction is English.
Established by Amiri Decree 139 in 2003, AUK received its Institutional Accreditation from the Private Universities Council (PUC) – Ministry of Higher Education in the State of Kuwait, as of February 1, 2006.
AUK offers students a quality education based on an American college model. The faculty, administration, and staff work hard to create a caring environment where every aspect of the student’s development gets attention and support. The course of study is designed to prepare students for the contemporary world where critical thinking, communication skills, and life-long learning have become imperative. The Liberal Arts education system aims not only to guide the students to fulfill their educational goals, but to also instill effective critical thinking skills that they can apply in their future careers in the fields of their choice.
The AUK faculty is comprised of a highly qualified group of international academics experienced in the American style of higher education. There are over 123 faculty members at AUK, 92 percent of whom have earned PhDs or terminal degrees. With most class sizes ranging from 17 to 24 students, developing bonds between students and professors is easy.
During their academic career at AUK, our students will be trained to improve their academic skills, time management skills, and learn stress reduction techniques. Our students will also find opportunities to gain professional experiences through our student employment program and internships, develop their creative talents and maintain their personal health and fitness through our extracurricular activities, and learn to become involved members of the community.